As we drove toward Biltmore Country Club to look at some of Apex Exteriors’ work for a sophisticated client Roger Greenhagel and I talked about the home improvement business, with a focus on sales tactics.
Prior to joining Apex as its sales manager, Roger was a custom home builder, a background that shaped his and the company’s approach to sales. According to Roger Apex sales staff offer expertise and consultation and encourage customers to seek competitive bids. That’s a very different approach than the stereotypical “tin man” don-t-leave-without-the-order salesperson..
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