Does calling homebuyers dummies promote renting?

A hat tip to Curbed National for alerting us to this bizarre video from Rent.com.

According to a recent New York Times / CBS poll, nearly 9 in 10 Americans still view homeownership as an important part of realizing the American dream.

Only in an Orwellian world can anyone believe that calling 90% of your potential audience dummies advances your cause. But hey, it worked for Steve Jobs. Or did it?

(Visited 61 times, 1 visits today)