Does calling homebuyers dummies promote renting?

A hat tip to Curbed National for alerting us to this bizarre video from

According to a recent New York Times / CBS poll, nearly 9 in 10 Americans still view homeownership as an important part of realizing the American dream.

Only in an Orwellian world can anyone believe that calling 90% of your potential audience dummies advances your cause. But hey, it worked for Steve Jobs. Or did it?

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