When you’re trying to come up with a name for your development that will resonate with buyers, it’s a good idea to pick something that highlights the building’s best feature. What to do when your building contains a bunch of nice lofts and a pretty cool atrium? Oh, the dilemma. How about Loftrium?
That was apparently the solution for the developer of one South Loop mid-rise, constructed several years ago. It reminds us of the sometimes unfortunate names that parents contrive for their kids when they can’t choose between two perfectly good names. Keep sending us your examples of the weird and wonderful names gracing the buildings of Chicago.
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