Neighborhood name game: Crain's 1, RedEye 0

You have to hand it to RedEye. The Trib’s zombie rag today republished a rewritten version of the neighborhood name game story that Crain’s published on May 1, and they did almost half as good a job. The hook for the Crain’s story was a major new South Loop development in the pipeline that will be promoted under a completely new neighborhood name – River South. The RedEye piece much to our surprise was more general and less informed. The writer focused on names like East Village and University Village, which began to stick a long time ago, and missed efforts like River South, The Cathedral District, SoFo and SoLo.