Developers adopt different strategies when deciding which locations in a development to market first. Some, looking to jump start sales, offer the best first. At Willow Place, says developer Jeff Benach, Lexington Homes “saved the best for last.”
Lexington Homes has built nearly 41,000 homes — more than you’ll find in the City of Evanston.
In this video developer Jeff Benach shows us one of the last six homes remaining for sale at his Willow Place development, and points out some of the subtle and not-so-subtle changes the company has made in the process of continually adapting to buyer wants and needs.
The remaining homes feature 3 bedrooms, 2 ½ baths, 2-car garages, just under 1,900 square feet of living space, and are priced from the low $260s.