The king of the $1 reduction?

The weekend’s almost here, and Realtors once again are vying for buyers’ attention. After spending the morning searching for more stupid Realtor tricks, I’m pretty sure I’ve found the king of the $1 reduction, or a strong contender for the title at the very least.

A Realtor working primarily on the Gold Coast and Near North Side trimmed the prices of two of his listings — a 1,600 square-foot two-bedroom at 21 E Chestnut St and a one-bedroom / one-bath at 1221 N Dearborn St — by $1 each, and it’s hardly the first time he’s done it at either unit.

In the case of the former, the Realtor listed the home for $375,000 in July and has cut the price three times since, each time by $1. But nothing can hold a candle to what he’s done at the latter. Watch the master at work:

  • October 2008: Sold for $183,000
  • March 23, 2010: Listed for $199,900
  • March 30: Price changed to $199,899
  • April 8: Price changed to $199,898
  • April 15: Price changed to $199,897
  • April 27: Price changed to $199,896
  • May 6: Price changed to $199,895
  • May 12: Price changed to $199,894
  • May 18: Price changed to $199,893
  • May 27: Price changed to $199,892
  • June 15: Price changed to $199,891
  • June 22: Price changed to $199,890
  • June 29: Price changed to $199,889
  • July 6: Price changed to $199,888
  • July 15: Price changed to $199,887
  • July 23: Price changed to $199,886
  • July 29: Price changed to $199,885
  • August 5: Price changed to $199,884
  • August 12: Price changed to $199,883

If the long game takes patience and discipline, then this dude’s a Zen master. At this rate, the condo will be $20 cheaper by the time New Year’s rolls around, and it won’t fall below its ’08 sale price for a good three centuries. Think he’ll hit the sweet spot between now and then?

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