Chicago-based Jones Lang LaSalle is betting that investors and executives will have an appetite for short snippets from the real estate world.
The global brokerage firm recently launched a podcasting portal where its directors and brokers can sound off on compelling real estate topics, including hotel investment, sustainable design and the changing roles of real estate execs. About 15 two-minute recordings are available for download.
JLL is not alone in trying to connect with clients through the Web; Leopardo Construction, a Chicago-area building firm, boasts 11 videos on its YouTube channel. Let us know: would you listen to a real estate podcast? What topics would make for a good broadcast?