Adapting to a tough condo market

The folks at Sergio & Banks have shown Joe Zekas around several Ultimate Homes condos in recent months, including this one located at 2257 W Belmont Ave in Roscoe Village. The prevalence of new Ultimate condos across the city led Joe to ask Sam Banks how the building has been able to break ground and complete these projects in a down residential market, when so many other developments are stuck in limbo. Click “play” to hear Sam explain how Ultimate has adapted to a tough market.

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