We haven’t posted an update on Pure, 24 S Morgan St, in several months, not because we don’t like it, but because we just haven’t had much to report on the West Loop high-rise. Nobody has moved into the building yet, but as the above photo indicates and as sales director Suzy Grossman confirms, construction is 95 percent completed, and first move-ins should begin sometime this month.
Grossman says that about 65 percent of the 67 units in the building have sold so far, but units are still available in one-, two- and three-bedroom floor plans. Prices start in the $280s for one-bedrooms, and the most expensive three-bedroom / two-baths are priced in the $810s.
One lifestyle feature that developer Sunrise Equities is promoting is their “Pure Portal,” a residents-only Web site that promises to keep building residents “digitally connected at all times.” I can’t review the Pure Portal because I haven’t used it, but according to the Pure Web site, it will offer “area information including restaurant delivery menus, weather, up-to-date traffic, access to doorman security, as well as information on building utilities.”
All of the units are being finished out now, Grossman says, so I guess that doesn’t leave buyers much room to select finishes or customize. According to the Web site, units will come with bamboo floors and carpeting in bedrooms, recessed lighting, 1.25-inch granite countertops, Poggenpohl cabinets, Bosch appliances, and Grohe faucets.
Grossman says that parking, which is normally priced at $35,000, is currently being offered at half-price. Below is a rendering of Pure that, when compared with the photo above, looks a bit more realistic than most of the renderings that pass by my desk.