Staging and the paradox of empty space

Several agents in recent weeks have told us that proper staging is vital to selling a home in this market. Several weeks ago, Joe Zekas and Prudential Rubloff agent Francesca Rose shot video of a resale at ParkView Condominiums, 505 N McClurg Ct, prior to its being staged. The transformation, as you can see in the “before” video above and the “after” video below, is striking: A relatively unappealing unit has become comfortable and inviting.

In the “after” video, Kim Baker and Karen Fike of Chicago Home Staging talk about the importance of color and the paradox of how adding furnishings can make an empty space feel larger.

Related posts:

1. Staging the master bedroom
2. The most important thing: Home staging advice from Occupi Design
3. Teardowns, empty lots, and opportunities in Bucktown
4. More than 1,300 square feet of outdoor space at Superior 110’s terrace home
5. Wrigley takes new tack for $14 million Gold Coast penthouse space

Tagged as: 60611, Downtown Loop, Francesca Rose, Home staging, ParkView, Prudential Rubloff, Resales, River East, Streeterville, Video