The hard-to-miss signage for SoNo East

The honking RENT NOW! sign for SoNo East apartments, 840 W Blackhawk St, is atop SoNo West. It’s hard to miss even from points that are miles away. Below are some recent shots from 1157 W Diversey, 629 W Deming and 2850 N Sheridan.

The on-site signage is even more difficult to miss.

The south portico of the building is mercifully free of commands.

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