Where are the renters’ gift cards?

Where are the customers’ yachts,” a visitor to a New York harbor famously asked, after seeing yachts owned by bankers and brokers.

Two days ago we noted that 500 Lake Shore Drive was spiffing rental service agents with $250 AmEx gift cards in addition to a month’s rent as commission.

The Seneca in Streeterville is offering renters a $1,000 Visa gift card if select 1-bedroom apartments are moved into by the end of August.

The Seneca is also offering rental services a full month’s rent as a commission. It’s always been the case that brokerage commissions are fully negotiable, and savvy renters ought to be inquiring about commission rebates in what’s shaping up to be a very competitive rental market.

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