Pure ditches online community, alters unit count


Pure – under construction at 24 S Morgan St in the West Loop – will no longer include an online community for residents and will have seven fewer condos, according to Stino Milito of @properties.

Milito says the developer, Sunrise Equities Inc, originally planned to create a “Pure Portal” community for residents but ditched the idea for practicality reasons about three months ago. The online community would have included personalized residential email addresses, a community blog and information about the neighborhood.


“It made no sense to us, and it’s never been brought up since,” Milito says.

Also, the building will now have 68 units – down from the original 75 planned. Milito says some of the units were combined to create larger homes, since “nobody’s been building [large homes] for the last five years in the West Loop at least.”

Units now range from 679 to 2,000 square feet, and prices range from the $240s to the $800s, according to Milito. Garage parking costs $35,000.

Milito says 22 of the 68 condos are left. He attributes the project’s steady sales to the sleek design by Weiss Architects, LLC and the high-end standard finishes, including Poggenpohl cabinets, Bosch appliances and bamboo floors.

Construction at Pure looking north on South Morgan Street Pure rendering

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