So now that buyers have so many new whiz-bang high-rises to choose from in downtown Chicago, developers are trying to find ways to make their new-construction projects seem special. So they’ve all rushed out and done exactly the same thing – they’ve started kitting out bathrooms and kitchens with finishes that bear top-flight brand names.
“I think we are a name-driven society,” says Gail Lissner of housing analyst Appraisal Research Counselors. “Women must carry handbags with certain designer names, we must drive cars that have the right cache, and, you know, it continues into housing.”
So what’s the current holy trinity of designer appliances?
The Big Three are Wolf (range) Miele (dishwasher) and Sub-Zero (refrigerator), Lissner tells Yo. Oh, and don’t forget the Snaidero cabinets, daahling.
Never let it be said that Yo doesn’t keep you in the know.